Nonprofit Fundraising: Get rid of the negative money stories (part 2 of 3)

 Last week, we focused on how the brain works and how our subconscious often drives our decision around money, because our money stories were programmed into us a long time ago by our parents. Now those money stories play out today in both how we manage and think about money and also how we fundraise. This week, we're going to learn how to shift that limiting negative thinking that we have into something way more positive.

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Nonprofit Fundraising: how our money mindset affects our ability to raise money...or not

You may be an awesome fundraiser, but maybe you're surrounded by people who aren’t (your board, your staff, your committees) and you wish they could be more effective. If you want to raise more money and you don't know quite how to connect with it, then read on

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Nonprofit fundraising: how your mindset affects your asks

What we believe about money, we learned from our parents. This is how you develop your money mindset.

So what I've been doing over the last month is working with a money mindset coach to help me dive into what my beliefs are about money. I am committed to growing this business so I can serve as many people as possible for as long as possible. So my past behaviors of rebelling and spending money may not be serving me.

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Maryanne Dersch
Nonprofit Marketing: If you want to stand out, speak up!

If you want people to listen to your nonprofit’s messages, you need to make them feel something—joy, sadness, anger. They need to get emotionally connected. This is a special challenge for nonprofits. To get people’s attention, you have to say something interesting. And yet, we often recoil at that thought, lest it cause controversy or anger. 

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Maryanne Dersch
Nonprofit Fundraising: The Big Lie. I've told it, and I am sorry

You’ve heard the big lie. I heard the big lie. Heck, I’ve even told the big lie. And I realized, it is a lie…a story we told ourselves long ago that we believe today. A story we don’t challenge because we can’t see another way. I am sorry I bought into this myth. I have evolved my thinking and I want you to as well.

There are only so many dollars available for philanthropy and we need to get the biggest slice possible.

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Maryanne Dersch
Nonprofit Communication: You can't change minds, so stop trying

I just watched a 9-minute video of Anderson Cooper debunking Donald Trump Jr.’s assertion that Cooper staged a shot of himself standing in waist-deep Hurricane Florence floodwaters to make President Trump look bad. Cooper showed that the photo in question was from a video clip of Hurricane Ike in Texas circa 2008. Cooper admitted in the video that he usually doesn’t address his critics but this time he felt called to do so, especially because the cameraman shown in the video died a year ago.

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