The other day I was taking my foster puppy to her new adopters’ home and realized I was about a quarter of a mile from the home I grew up in. After delivering the foster puppy, I decided the only logical thing to do was to see the old house and maybe take a picture and send it to my siblings.Read More
Last week, my blog post told you how to create stories and share them. This week, I promised to tell you what to do when you DON’T want the story shared.
Nonprofits are afraid of controversy and scandal. Let me define them.Read More
The most effective way, and inexpensive, to market your nonprofit is to share stories. Stories create credibility and energy around your organization, a “buzz” because people are talking about you. They key to telling stories is to understand what a story is, how to cultivate it and how it can create more action and energy around your nonprofit.Read More
Do you want a way to achieve your nonprofit’s goals through marketing? Then you need a plan to do that! So I am “throwing open the kimono” as my friend and client Rob Boyle would say, and showing you how it is done!Read More
In the last few days I got two unexpected gifts. One, a Stanley Cup championship T-Shirt from my friend Sonja who owns a t-shirt company, and a beautiful necklace from a colleague, Jennifer. Jennifer sent me a necklace in the MAIL with a handwritten note! The note said she loves my passion for my work and wanted me to know. Sonja brought the t-shirt by my house on her way to the championship parade so I would have it to wear for that day (and what a day it was!). I told my husband: what joy it is to receive these awesome gifts!Read More
I got asked a great question and I want to share it.
A colleague said they were developing a website and there was tension between fundraising and marketing over fundraising content and , program content. The fundraisers wanted every page to have a testimonial and an ask, and the marketing people thought that was too much, considering that some of the content was very focused on the families they serve.Read More
Here are some great resources for the ultra-busy, several-hat-wearing nonprofit marketer. These websites can save you that draining time in front of a computer trying to learn some new program or code that you think you can’t afford to pay an expert to do.Read More
“It’s just not sexy.”
That’s what Robin Phillips, chief executive officer of Child Care Aware of Missouri, told me about their messaging. For organizations that advocate and support those who provide direct services, the story is often hard to tell. I get it. Sometimes it is hard to find the "sexy”….that emotional pull that breaks through, gets attention and attracts you to new donors when your work is policy, advocacy, and systems change.Read More
In the last three weeks, I have been in conversations with nonprofit professionals and have heard the same message.
“Our (my) nonprofit does not value marketing. We (they) don’t understand why it is important.”Read More
When clients or potential clients call with a communication challenge, such as:
Our website is not effective as it could be
We are struggling writing compelling messaging for our appeal letters
Our social media is not gaining traction
It’s trivia season in St. Louis and I have something to teach you about how to be a better fundraiser when you have big events like this. Today’s topic is how to understand the relationship of commitment and compliance, along with how to identify it, so you find prospective donors at your events.Read More
I bet you are an awesome fundraiser. And yet, the success of your position is determined by how well others around you raise money.Read More
Last week, we focused on how the brain works and how our subconscious often drives our decision around money, because our money stories were programmed into us a long time ago by our parents. Now those money stories play out today in both how we manage and think about money and also how we fundraise. This week, we're going to learn how to shift that limiting negative thinking that we have into something way more positive.Read More
Instead of chasing donors in 2019, focus on creating strong and consistent communications that set your nonprofit apart. Developing a strong identity for your organization helps attract like-minded donors and strengthen relationships with your supporters.Read More
Some long-held beliefs of nonprofit communicators don't serve nonprofits well and may even be harmful. These myths could be costing you donor dollars, and they make the job of nonprofit communicators harder. Here are four beliefs to cast aside ―and what to do instead.Read More
Sometimes, you just get lucky and the universe sends you Rob Lowe.Read More
You may be an awesome fundraiser, but maybe you're surrounded by people who aren’t (your board, your staff, your committees) and you wish they could be more effective. If you want to raise more money and you don't know quite how to connect with it, then read onRead More
What we believe about money, we learned from our parents. This is how you develop your money mindset.
So what I've been doing over the last month is working with a money mindset coach to help me dive into what my beliefs are about money. I am committed to growing this business so I can serve as many people as possible for as long as possible. So my past behaviors of rebelling and spending money may not be serving me.Read More