Nonprofit Marketing: Get through this phase, and you will be thriving
Nonprofit Marketing: What is your mess, moment or mission?
Most nonprofits don’t have the influence they want. They don’t have the energy, people and money flowing to them even though they are doing good work. Why is that? Here’s the biggest reason.
Get ready for a truth bomb!
It is not what you do or don’t do, it is that you are not consistent in your efforts.
WAARYNPM: Why acronyms are ruining your nonprofit marketing
Are you in SURVIVE, COMPETE OR COMPLACENT MODE?
Most nonprofits STRUGGLE to connect with new donors. They are either trying to survive, feel like they are competing for limited dollars or are so happy they are not in the first two and become complacent.
Nonprofit Management: Everyone needs a coach, including you
Many nonprofits are made up of a series of letters made to spell a word or are a series of letters said as a word. These are very popular in the nonprofit world. i am not sure why or how this trend got started but it needs to stop and here’s why.
Say yes to the small gifts so you can receive the big gifts coming your way
When I started my own business, I knew two things for sure.
I was tired of writing proposals and plans.
I didn’t want to go it alone.
How could package and sell what I knew in a way that was energy rich for me (so no proposals or plans!) and of value to my clients. The models around me were all hourly-based, and I knew if I was trading time for money, there would never be enough time.
Nonprofit Marketing: What to do when you DON’T want the story shared
The other day I was taking my foster puppy to her new adopters’ home and realized I was about a quarter of a mile from the home I grew up in. After delivering the foster puppy, I decided the only logical thing to do was to see the old house and maybe take a picture and send it to my siblings.
Nonprofit Marketing: Stories — the most effective, least expensive way to market your organization
Last week, my blog post told you how to create stories and share them. This week, I promised to tell you what to do when you DON’T want the story shared.
Nonprofits are afraid of controversy and scandal. Let me define them.
Nonprofit Marketing: Here's a template to build your nonprofit marketing plan
The most effective way, and inexpensive, to market your nonprofit is to share stories. Stories create credibility and energy around your organization, a “buzz” because people are talking about you. They key to telling stories is to understand what a story is, how to cultivate it and how it can create more action and energy around your nonprofit.
Nonprofit fundraising: I know you are a giver, but are you a receiver?
Do you want a way to achieve your nonprofit’s goals through marketing? Then you need a plan to do that! So I am “throwing open the kimono” as my friend and client Rob Boyle would say, and showing you how it is done!
Nonprofit Marketing: how much is too much fundraising content on your website?
In the last few days I got two unexpected gifts. One, a Stanley Cup championship T-Shirt from my friend Sonja who owns a t-shirt company, and a beautiful necklace from a colleague, Jennifer. Jennifer sent me a necklace in the MAIL with a handwritten note! The note said she loves my passion for my work and wanted me to know. Sonja brought the t-shirt by my house on her way to the championship parade so I would have it to wear for that day (and what a day it was!). I told my husband: what joy it is to receive these awesome gifts!
Nonprofit Marketing: Nine Inexpensive and Effective Websites to Ramp Up Your Marketing Efforts
I got asked a great question and I want to share it.
A colleague said they were developing a website and there was tension between fundraising and marketing over fundraising content and , program content. The fundraisers wanted every page to have a testimonial and an ask, and the marketing people thought that was too much, considering that some of the content was very focused on the families they serve.
Nonprofit Marketing: Years of messaging struggles gone in a day — a case study
Here are some great resources for the ultra-busy, several-hat-wearing nonprofit marketer. These websites can save you that draining time in front of a computer trying to learn some new program or code that you think you can’t afford to pay an expert to do.
Nonprofit Marketing: why marketing is fundraising and fundraising is marketing
“It’s just not sexy.”
That’s what Robin Phillips, chief executive officer of Child Care Aware of Missouri, told me about their messaging. For organizations that advocate and support those who provide direct services, the story is often hard to tell. I get it. Sometimes it is hard to find the "sexy”….that emotional pull that breaks through, gets attention and attracts you to new donors when your work is policy, advocacy, and systems change.
Nonprofit Fundraising: How to Help Others Change Their Mindset and Not Be a Jerk About It (part 3 of 3)
In the last three weeks, I have been in conversations with nonprofit professionals and have heard the same message.
“Our (my) nonprofit does not value marketing. We (they) don’t understand why it is important.”
Nonprofit Fundraising: Get rid of the negative money stories (part 2 of 3)
I bet you are an awesome fundraiser. And yet, the success of your position is determined by how well others around you raise money.
Nonprofit Marketing: 6 Steps to a Better Nonprofit Brand
Last week, we focused on how the brain works and how our subconscious often drives our decision around money, because our money stories were programmed into us a long time ago by our parents. Now those money stories play out today in both how we manage and think about money and also how we fundraise. This week, we're going to learn how to shift that limiting negative thinking that we have into something way more positive.
Instead of chasing donors in 2019, focus on creating strong and consistent communications that set your nonprofit apart. Developing a strong identity for your organization helps attract like-minded donors and strengthen relationships with your supporters.