Nonprofit Marketing: How to craft emails people will read
One thing we learned in the Digital Donor Recruitment workshop I held last week is that social media is becoming more and more unreliable as a way to reach your audiences. Email is the most reliable way to consistently reach your audiences with messages of value to them. Put some energy and intention behind growing that list. You need to be emailing regularly, and by regularly that means weekly. I invite you to consider mailing more often and saying less each time, and remember to use an engaging title.
Download this tipsheet on how to craft and send emails that will get you the engagement you want.