Last week, my blog post told you how to create stories and share them. This week, I promised to tell you what to do when you DON’T want the story shared.
The most effective way, and inexpensive, to market your nonprofit is to share stories. Stories create credibility and energy around your organization, a “buzz” because people are talking about you. They key to telling stories is to understand what a story is, how to cultivate it and how it can create more action and energy around your nonprofit.Read More
Do you want a way to achieve your nonprofit’s goals through marketing? Then you need a plan to do that! So I am “throwing open the kimono” as my friend and client Rob Boyle would say, and showing you how it is done!Read More
In the last few days I got two unexpected gifts. One, a Stanley Cup championship T-Shirt from my friend Sonja who owns a t-shirt company, and a beautiful necklace from a colleague, Jennifer. Jennifer sent me a necklace in the MAIL with a handwritten note! The note said she loves my passion for my work and wanted me to know. Sonja brought the t-shirt by my house on her way to the championship parade so I would have it to wear for that day (and what a day it was!). I told my husband: what joy it is to receive these awesome gifts!Read More
Here are some great resources for the ultra-busy, several-hat-wearing nonprofit marketer. These websites can save you that draining time in front of a computer trying to learn some new program or code that you think you can’t afford to pay an expert to do.Read More
In the last three weeks, I have been in conversations with nonprofit professionals and have heard the same message.
“Our (my) nonprofit does not value marketing. We (they) don’t understand why it is important.”Read More
Last week, we focused on how the brain works and how our subconscious often drives our decision around money, because our money stories were programmed into us a long time ago by our parents. Now those money stories play out today in both how we manage and think about money and also how we fundraise. This week, we're going to learn how to shift that limiting negative thinking that we have into something way more positive.Read More
Some long-held beliefs of nonprofit communicators don't serve nonprofits well and may even be harmful. These myths could be costing you donor dollars, and they make the job of nonprofit communicators harder. Here are four beliefs to cast aside ―and what to do instead.Read More
Sometimes, you just get lucky and the universe sends you Rob Lowe.Read More
You may be an awesome fundraiser, but maybe you're surrounded by people who aren’t (your board, your staff, your committees) and you wish they could be more effective. If you want to raise more money and you don't know quite how to connect with it, then read onRead More