The most effective way, and inexpensive, to market your nonprofit is to share stories. Stories create credibility and energy around your organization, a “buzz” because people are talking about you. They key to telling stories is to understand what a story is, how to cultivate it and how it can create more action and energy around your nonprofit.Read More
In the last few days I got two unexpected gifts. One, a Stanley Cup championship T-Shirt from my friend Sonja who owns a t-shirt company, and a beautiful necklace from a colleague, Jennifer. Jennifer sent me a necklace in the MAIL with a handwritten note! The note said she loves my passion for my work and wanted me to know. Sonja brought the t-shirt by my house on her way to the championship parade so I would have it to wear for that day (and what a day it was!). I told my husband: what joy it is to receive these awesome gifts!Read More
In the last three weeks, I have been in conversations with nonprofit professionals and have heard the same message.
“Our (my) nonprofit does not value marketing. We (they) don’t understand why it is important.”Read More
It’s trivia season in St. Louis and I have something to teach you about how to be a better fundraiser when you have big events like this. Today’s topic is how to understand the relationship of commitment and compliance, along with how to identify it, so you find prospective donors at your events.Read More
Last week, we focused on how the brain works and how our subconscious often drives our decision around money, because our money stories were programmed into us a long time ago by our parents. Now those money stories play out today in both how we manage and think about money and also how we fundraise. This week, we're going to learn how to shift that limiting negative thinking that we have into something way more positive.Read More