Last week, my blog post told you how to create stories and share them. This week, I promised to tell you what to do when you DON’T want the story shared.
The most effective way, and inexpensive, to market your nonprofit is to share stories. Stories create credibility and energy around your organization, a “buzz” because people are talking about you. They key to telling stories is to understand what a story is, how to cultivate it and how it can create more action and energy around your nonprofit.Read More
Do you want a way to achieve your nonprofit’s goals through marketing? Then you need a plan to do that! So I am “throwing open the kimono” as my friend and client Rob Boyle would say, and showing you how it is done!Read More
In the last few days I got two unexpected gifts. One, a Stanley Cup championship T-Shirt from my friend Sonja who owns a t-shirt company, and a beautiful necklace from a colleague, Jennifer. Jennifer sent me a necklace in the MAIL with a handwritten note! The note said she loves my passion for my work and wanted me to know. Sonja brought the t-shirt by my house on her way to the championship parade so I would have it to wear for that day (and what a day it was!). I told my husband: what joy it is to receive these awesome gifts!Read More
Here are some great resources for the ultra-busy, several-hat-wearing nonprofit marketer. These websites can save you that draining time in front of a computer trying to learn some new program or code that you think you can’t afford to pay an expert to do.Read More
It’s trivia season in St. Louis and I have something to teach you about how to be a better fundraiser when you have big events like this. Today’s topic is how to understand the relationship of commitment and compliance, along with how to identify it, so you find prospective donors at your events.Read More
Some long-held beliefs of nonprofit communicators don't serve nonprofits well and may even be harmful. These myths could be costing you donor dollars, and they make the job of nonprofit communicators harder. Here are four beliefs to cast aside ―and what to do instead.Read More
You may be an awesome fundraiser, but maybe you're surrounded by people who aren’t (your board, your staff, your committees) and you wish they could be more effective. If you want to raise more money and you don't know quite how to connect with it, then read onRead More