Org Name	Date

Marketing Plan

Section 1. GOALS

Goal 1
Goal 2
Goal 3

2. AVATARS

Avatar 1:
Avatar 2:
Avatar 3:

Section 3. BRANDING

Brand Promise (what’s the emotional connection you make to everyone your org. interacts with)
Main Message (Also called a tagline)
Description (who we are) We ___________________________(insert action word) for ____________________(who you serve) so that ____________________(desired outcome or change)
Talking Points for Avatar 1:
Who We Are What We Do (how we create outcomes…services or programs) Why You Should Care (changes to meet the needs and connect to each avatar) What To Do About It (call to action)
Talking Points for Avatar 2:
Who We Are What We Do Why You Should Care What To Do About It

Talking Points for Avatar 3
Who We Are What We Do Why You Should Care What To Do About It
Long Stories – stories that support your description, put ideas or key stories here and what audiences they relate to
Short Stories

Outcomes – stats and data that make all of the above true

Section 4: Action Plan

GOAL 1

AVATAR 1

Strategy 1:
90 Day Jump Start
Monthly Action Weekly Action Daily Action
Phase 2
Phase 3
Budget or Other Resources

Strategy 2:
Daily Action
Weekly Action
Monthly Action
90-Day Action
Budget or Other Resources

Strategy 3:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

GOAL 2

AVATAR 2

Strategy 1:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

Strategy 2:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

Strategy 3:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

GOAL 3

AVATAR 3

Strategy 1:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

Strategy 2:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources

Strategy 3:
Daily Action
Weekly Action
Monthly Action
Budget or Other Resources